plays

Free · Workspace artifact

Plays Library

Five reference plays, chosen to show the range of what GTM AI standardizes — single-vendor to four-vendor, five distinct play types. A Play matches a Signal to an approved response; Plays are a Workspace artifact, not part of the Standard.

Hiring Signal ExpansionFree

Translates Apollo's job-postings data into a standard Signal (type: hiring), matches it to the approved Hiring Expansion play, and drafts the campaign brief.

Expansion / outboundApollo
4 objects · 1 vendor · signal:hiring
Competitor DisplacementFree

Reconciles a non-vendor signal (a competitor's own site change) against a vendor-sourced Engagement on the same Account, and only recommends the play when both fire within a set window.

Competitive responseFirecrawlApollo
3 objects · 2 vendors · signal:website_activity
Champion TrackingPaid

Resolves the same Person identity across two vendors using the identity hierarchy — verified email first, LinkedIn URL second — re-anchors them to a new Company, and triggers a new-company intro play.

Relationship / re-engagementLinkedInApollo
3 objects · 2 vendors · signal:job_change
Product Usage ExpansionFree

Proves the Standard isn't Apollo-specific — any source that can describe itself in the five objects can trigger a play, not just the named partner cohort.

PLG expansionInternal product analytics (webhook)
3 objects · 1 vendor · signal:product_usage
ABM Account SurgePaid

Runs live translation across four vendors in one session, applies source-authority rules — Salesforce wins on lifecycle stage, 6sense wins on intent, Gong wins on conversation sentiment — and only fires the play once conflicting signals are reconciled, not just concatenated.

ABM / pipeline acceleration6senseApolloGongSalesforce
5 objects · 4 vendors · signal:intent

About the library

These five plays are the tangible proof of what "standardizer and strategic execution layer" means in practice. recommend_play(signal) resolves the Free tier against this public library and the Paid tier against the workspace's own approved plays.