Campaign Builder.

Reconciles a non-vendor signal (a competitor's own site change) against a vendor-sourced Engagement on the same Account, and only recommends the play when both fire within a set window.

Resolves the same Person identity across two vendors using the identity hierarchy — verified email first, LinkedIn URL second — re-anchors them to a new Company, and triggers a new-company intro play.

Proves the Standard isn't Apollo-specific — any source that can describe itself in the five objects can trigger a play, not just the named partner cohort.

Runs live translation across four vendors in one session, applies source-authority rules — Salesforce wins on lifecycle stage, 6sense wins on intent, Gong wins on conversation sentiment — and only fires the play once conflicting signals are reconciled, not just concatenated.