📈 Product Usage Expansion

Proves the Standard isn't Apollo-specific — any source that can describe itself in the five objects can trigger a play, not just the named partner cohort.

Free

TriggerA usage spike on a specific feature, existing customer

Vendors / sourcesInternal product analytics (webhook)

Objects touchedaccount signal engagement

Routes from signalproduct_usage

Statuspublic

Why it's here

Answers "does this only work with GTM vendors" before a prospect has to ask it.