gtmaiplaysabm_account_surge
View siteSYSTEM READY [v2.4.0]
Play 05 · ABM / pipeline acceleration
🎯 ABM Account Surge
Runs live translation across four vendors in one session, applies source-authority rules — Salesforce wins on lifecycle stage, 6sense wins on intent, Gong wins on conversation sentiment — and only fires the play once conflicting signals are reconciled, not just concatenated.
Paid
TriggerAn intent spike, a Gong call flagging a budget conversation, and a CRM stage change — together
Vendors / sources6senseApolloGongSalesforce
Objects touchedcompanyaccountpersonsignalengagement
Routes from signal
intentStatusapproved
Source-authority conflict resolution
This play reconciles conflicting signals across vendors — the case that justifies the paid translate_object tool. Each field declares which vendor is the authority; the play only fires once all signals are present and reconciled.
| Field | Authority source |
|---|---|
| lifecycle_stage | salesforce |
| intent_score | 6sense |
| conversation_sentiment | gong |
fire_condition
all_three_signals_present_and_reconciledfallback_on_conflict
surface_conflict_do_not_silently_overwriteWhy it's here
The capstone case: the one that's genuinely hard to do by hand today, and the one that makes the paid runtime-translation tool worth paying for.