playsabm_account_surge

Play 05 · ABM / pipeline acceleration

🎯 ABM Account Surge

Runs live translation across four vendors in one session, applies source-authority rules — Salesforce wins on lifecycle stage, 6sense wins on intent, Gong wins on conversation sentiment — and only fires the play once conflicting signals are reconciled, not just concatenated.

Paid
TriggerAn intent spike, a Gong call flagging a budget conversation, and a CRM stage change — together
Vendors / sources6senseApolloGongSalesforce
Routes from signalintent
Statusapproved

Source-authority conflict resolution

This play reconciles conflicting signals across vendors — the case that justifies the paid translate_object tool. Each field declares which vendor is the authority; the play only fires once all signals are present and reconciled.

FieldAuthority source
lifecycle_stagesalesforce
intent_score6sense
conversation_sentimentgong
fire_conditionall_three_signals_present_and_reconciled
fallback_on_conflictsurface_conflict_do_not_silently_overwrite

Why it's here

The capstone case: the one that's genuinely hard to do by hand today, and the one that makes the paid runtime-translation tool worth paying for.