Market Segmentation & Targeting Strategy

🎯 **OBJECTIVE**
Develop a market segmentation strategy for {{company_name}} that identifies highest-value segments within {{industry}}, prioritizes go-to-market focus, and optimizes resource allocation to achieve {{key_goals}}.

📊 **YOUR BUSINESS CONTEXT**
• Company: {{company_name}} ({{stage}} stage, {{annual_revenue}} revenue)
• Product: {{product_description}}
• Current Focus: {{target_personas}} in {{geographic_markets}}
• Value Props: {{value_propositions}}
• Competitors: {{competitors}}
• Resources: {{team_size}} team, {{monthly_marketing_budget}} budget

💡 **KNOWLEDGE BASE INPUTS**
{{knowledge_base}}

⚙️ **COMPREHENSIVE OUTPUT**

**SECTION 1: TAM/SAM/SOM ANALYSIS**
Size the total market opportunity:

**Total Addressable Market (TAM):**
• All companies in {{industry}} globally
• Estimate: [X million] companies × [Y average spend] = $[Z billion] market

**Serviceable Addressable Market (SAM):**
• Companies matching your ICP within {{geographic_markets}}
• Filters: company size, industry vertical, tech stack
• Estimate: [A%] of TAM = $[B billion]

**Serviceable Obtainable Market (SOM):**
• Realistic capture in 3-5 years given competitive landscape
• Your market share potential vs {{competitors}}
• Estimate: [C%] of SAM = $[D million]

**SECTION 2: SEGMENTATION FRAMEWORK**
Segment by multiple dimensions:

**Firmographic Segmentation:**
• **Company Size:** SMB (<200 employees), Mid-Market (200-2,000), Enterprise (2,000+)
• **Industry Vertical:** Specific industries within {{industry}}
• **Geography:** Regions within {{geographic_markets}}
• **Revenue:** <$10M, $10M-$100M, $100M+

**Behavioral Segmentation:**
• **Use Case:** Primary {{pain_points}} they're solving
• **Buying Motion:** Product-led vs sales-led
• **Tech Stack:** What tools they use ({{tech_stack}})
• **Digital Maturity:** Advanced vs emerging tech adopters

**Needs-Based Segmentation:**
• Segment by priority needs (speed, cost, features, support)
• Map to {{value_propositions}}
• Identify which {{unique_differentiators}} matter most

**SECTION 3: SEGMENT SCORING**
Rank segments by attractiveness:

**Scoring Criteria (1-5 scale each):**
• **Market Size:** Revenue potential
• **Growth Rate:** YoY market growth
• **Accessibility:** Ease of reaching with {{primary_channels}}
• **Competitive Intensity:** Strength of {{competitors}} in segment
• **Fit with Product:** Alignment to {{product_description}} capabilities
• **Profitability:** Expected LTV:CAC ratio vs {{customer_acquisition_cost}}

**Example Segment Scorecard:**
| Segment | Size | Growth | Access | Competition | Fit | Profit | Total |
|---------|------|--------|--------|-------------|-----|--------|-------|
| Enterprise SaaS | 5 | 4 | 3 | 4 | 5 | 4 | 25 |
| Mid-Market Retail | 4 | 3 | 4 | 3 | 4 | 5 | 23 |

Prioritize segments with highest scores.

**SECTION 4: ICP BY SEGMENT**
Define Ideal Customer Profile for top 3 segments:

**Segment 1: [Name]**
• **Firmographics:** [Size, industry, location]
• **Personas:** Key buyers and influencers from {{target_personas}}
• **Pain Points:** Specific manifestation of {{pain_points}}
• **Buying Process:** Decision makers, timeline, budget
• **Value Props:** Most relevant {{value_propositions}}
• **Competitive Landscape:** Key {{competitors}} in this segment

**Go-to-Market Plan:**
• Positioning and messaging
• Channel strategy from {{primary_channels}}
• Content and campaigns
• Sales approach and pricing
• Success metrics

**SECTION 5: PRIORITIZATION ROADMAP**
Staged market entry strategy:

**Year 1 (Current Focus):**
• **Primary Segment:** [Segment 1] - 70% of resources
• **Secondary Segment:** [Segment 2] - 20% of resources
• **Experimental:** [Segment 3] - 10% test budget
• Goals: Establish market leadership in Segment 1, validate fit in Segment 2

**Year 2 (Expansion):**
• **Primary:** Segments 1 & 2 equally (40% each)
• **New Focus:** [Segment 3 or 4] (20%)
• Goals: Scale proven segments, enter new adjacent market

**Year 3 (Diversification):**
• Balanced across 3-4 segments
• Geographic expansion within {{geographic_markets}}
• Vertical-specific solutions

**SECTION 6: RESOURCE ALLOCATION**
Optimize {{monthly_marketing_budget}} and {{team_size}} by segment:

**Budget Split:**
• Segment 1: $[X] (70%)
• Segment 2: $[Y] (20%)
• Testing: $[Z] (10%)

**Team Specialization:**
• Segment-specific marketing managers
• Vertical sales specialists
• Industry-focused content creators
• Partner managers for channel segments

🎯 **DELIVERABLES**
✅ TAM/SAM/SOM analysis with market sizing
✅ Segmentation framework with 5-10 segments defined
✅ Segment scorecard and prioritization
✅ ICP development for top 3 segments
✅ 3-year market entry roadmap
✅ Resource allocation plan by segment
✅ Segment-specific go-to-market strategies