Google Ads Search & Display Strategy

🎯 **OBJECTIVE**
Create a comprehensive Google Ads strategy for {{company_name}} that captures high-intent search traffic, drives qualified leads from {{target_personas}}, and delivers positive ROI against {{customer_acquisition_cost}} targets.

📊 **YOUR BUSINESS CONTEXT**
• Company: {{company_name}} in {{industry}}
• Product: {{product_description}}
• Target Market: {{target_personas}} in {{geographic_markets}}
• Value Props: {{value_propositions}}
• Pain Points: {{pain_points}}
• Avg Deal Size: {{average_deal_size}}
• CAC Target: {{customer_acquisition_cost}}
• Budget: {{monthly_marketing_budget}}

💡 **KNOWLEDGE BASE INPUTS**
{{knowledge_base}}

⚙️ **COMPREHENSIVE OUTPUT**

**SECTION 1: KEYWORD RESEARCH & STRATEGY**
Build keyword portfolio across intent levels:
• **High Intent:** "[{{product_description}}] demo", "best [solution] for {{industry}}"
• **Commercial:** "{{product_description}} vs {{competitors}}", "{{product_description}} pricing"
• **Informational:** "how to solve {{pain_points}}", "{{industry}} best practices"

Organize into themed ad groups with single keyword ad groups (SKAGs) for top performers.

**SECTION 2: CAMPAIGN STRUCTURE**
• **Brand Defense:** Protect against competitors bidding on {{company_name}}
• **Competitor:** Target {{competitors}} keywords
• **Product/Solution:** Feature-specific campaigns
• **Problem/Pain Point:** Address {{pain_points}} searches
• **Display Remarketing:** Re-engage site visitors

**SECTION 3: AD COPY & EXTENSIONS**
Create compelling ad copy using {{brand_voice}}:
• Headlines highlighting {{unique_differentiators}}
• Descriptions addressing {{pain_points}} and {{value_propositions}}
• Sitelink extensions to key pages
• Callout extensions with trust signals
• Structured snippets for features

🎯 **DELIVERABLES**
✅ Comprehensive keyword list with search volumes
✅ Campaign structure and ad groups
✅ 20+ ad copy variations
✅ Negative keyword list
✅ Landing page recommendations
✅ Bidding strategy and budget allocation