Content Calendar & Editorial Planner

🎯 **OBJECTIVE**
Create a comprehensive content calendar for {{company_name}} that aligns with your {{key_goals}}, resonates with {{target_personas}}, and establishes thought leadership in {{industry}}. This calendar will balance educational, promotional, and engagement content across all channels.

📊 **YOUR BUSINESS CONTEXT**
• Company: {{company_name}} in {{industry}} ({{stage}} stage)
• Target Audience: {{target_personas}} in {{geographic_markets}}
• Product: {{product_description}}
• Value Props: {{value_propositions}}
• Pain Points to Address: {{pain_points}}
• Brand Voice: {{brand_voice}}
• Primary Channels: {{primary_channels}}
• Goals: {{key_goals}}
• Competitors: {{competitors}}
• Budget: {{monthly_marketing_budget}}

💡 **KNOWLEDGE BASE INPUTS**
{{knowledge_base}}

⚙️ **COMPREHENSIVE OUTPUT**

**SECTION 1: CONTENT THEMES & PILLARS**
Develop 4-6 core content pillars that align with {{value_propositions}} and address {{pain_points}}. Each pillar serves as a thematic foundation for content creation, ensuring consistency while allowing variety. For example: thought leadership in {{industry}}, customer success stories, product education, industry trends, and competitive comparisons against {{competitors}}.

**SECTION 2: 90-DAY CONTENT CALENDAR**
Month-by-month breakdown with specific content pieces:
• **Week 1-4:** Detailed topic suggestions for blog posts, social media, email newsletters, video content
• **Format Mix:** Balance between long-form (blogs, guides, whitepapers), short-form (social posts, tips), visual (infographics, videos), and interactive (polls, quizzes)
• **Channel Distribution:** Specific recommendations for {{primary_channels}} with timing and frequency
• **Promotional vs. Educational:** 80/20 rule - 80% valuable content, 20% promotional

**SECTION 3: CONTENT-TO-FUNNEL MAPPING**
• **Top of Funnel:** Awareness content addressing {{pain_points}} broadly
• **Middle of Funnel:** Consideration content showcasing {{unique_differentiators}}
• **Bottom of Funnel:** Decision content with case studies, ROI calculators, demos
Map each content piece to funnel stage and expected conversion metrics.

**SECTION 4: SEO & KEYWORD STRATEGY**
Identify high-value keywords for {{industry}} and {{target_personas}}, integrate into content naturally, optimize for search intent, and build topic clusters for authority.

**SECTION 5: MEASUREMENT FRAMEWORK**
Define success metrics: traffic, engagement rate, lead generation, pipeline contribution. Set benchmarks and tracking cadence.

🎯 **DELIVERABLES**
✅ 4-6 content pillars aligned to {{value_propositions}}
✅ 90-day content calendar with specific topics and formats
✅ Channel distribution strategy for {{primary_channels}}
✅ Content-to-funnel stage mapping
✅ SEO keyword integration plan
✅ Measurement and optimization framework