icpmid_market_saas_revops

Workspace artifact · Mid-market (200–2,000 employees)

Mid-Market SaaS RevOps

B2B SaaS in North America and Western Europe

approved
OwnerSarah K. (Head of GTM)
ApproversMarcus T. (RevOps), Elena R. (Marketing)
Signal triggershiringtechnographicintent

Company criteria

IndustryB2B SaaS / software
Employee range200–2,000
Annual revenue$25M–$250M
Tech stackRuns a modern CRM (Salesforce or HubSpot) + an enrichment vendor

Account criteria

Lifecycle stageProspect or expansion
SegmentMid-market
ICP fit score≥ 70

Person criteria

DepartmentRevenue Operations / GTM Systems
SeniorityManager and above
Buying roleDecision maker or evaluator

Buying committee

VP RevOpsEconomic buyer
GTM EngineerTechnical evaluator
VP SalesInfluencer

Exclusions

  • ·Companies under 50 employees
  • ·Pure services / agencies with no product motion
  • ·Existing customers on the Enterprise plan

Version history

VersionDateChange
v32026-06-30Raised ICP fit floor to 70; added technographic trigger.
v22026-04-12Narrowed segment to 200–2,000 employees.
v12026-02-01Initial approved ICP.