gtmai/programs/plays/product_usage_expansion
View siteSYSTEM READY [v2.4.0]
Play 04 · PLG expansion
📈 Product Usage Expansion
Proves the Standard isn't Apollo-specific — any source that can describe itself in the five objects can trigger a play, not just the named partner cohort.
public
TriggerA usage spike on a specific feature, existing customer
Vendors / sourcesInternal product analytics (webhook)
Objects touchedaccountsignalengagement
Routes from signal
product_usageStatuspublic
Workflow · 3 steps
STEP 1Product
Observe usage spike
Product agent
STEP 2Workspace
Qualify account health
Success agent
STEP 3CRM
Create expansion task
Account team
Why it's here
Answers "does this only work with GTM vendors" before a prospect has to ask it.