gtmai/programs/playbooks
View siteSYSTEM READY [v2.4.0]
Operate
Playbooks.
Package plays, signals, governance, and measurement into reusable operating systems.
Active
3
Attached plays
5
Programs
3
Avg. lift
+15%
Enterprise acquisition system
Coordinate fit, intent, and executive engagement across priority accounts.
AcquireAdvancedABMOutbound
2 plays+24% pipeline21 days
Signal-to-meeting acceleration
Turn reconciled buying signals into timely, coordinated outreach.
CloseAdvancedSignal-ledSales assist
2 plays+17% meetings7 days
Customer expansion radar
Identify healthy accounts with product adoption and stakeholder momentum.
ExpandStandardProduct-ledCustomer success
2 plays+12% NRR30 days
Competitive response desk
Detect market shifts and equip live opportunities with approved responses.
CloseStandardCompetitiveEnablement
1 plays+7% win rate3 days