GGTM AI

The GTM AI Standard

One model. Every signal. Coordinated outcomes.

A common model for GTM. Connect your data, understand what matters, and turn signals into coordinated campaigns across every channel.

Explore the StandardOpen the App
UNIFIED MODEL

Company, account, person, signal, engagement—in one system.

READY-TO-RUN

Prebuilt playbooks turn real signals into pipeline.

OPEN AND EXTENSIBLE

Adapt the standard, or make it yours.

BUILT FOR OPERATORS

Transparent, versioned, and designed for real GTM teams.

The GTM AI Standard

Five core objects. A complete go-to-market operating layer.

V1.0.4SEP 17, 2026 System Ready
COMPANYacme-incACTIVE12 accounts · 248 peopleStrategic Account ExpansionMulti-Thread OutreachACCOUNTacme-inc / enterpriseACTIVE1 company · 42 peopleEnterprise LandTier-1 SaaS AcquisitionPERSONsarah.chen@acme.comACTIVE1 account · 3 signalsExecutive EngagementExecutive NurtureSIGNALintent:competitor_searchACTIVE1 person · 1 accountCompetitive ResponseWin-Back CampaignENGAGEMENTemail:step_1IN PROGRESS1 person · 1 campaignExecutive OutreachQ3 Pipeline Acceleration

From standard to impact

Built-in playbooks. Real GTM execution.

Start with proven templates and launch campaigns in minutes.

Browse all templates
Featured template

ABM Program Playbook

Create a comprehensive account-based marketing campaign for high-value accounts with personalized, coordinated outreach.

Pipeline & ABMAdvancedQuarterly
Template PreviewView full template →
**OBJECTIVE**
Create a comprehensive account-based marketing campaign for {{company_name}} that targets high-value accounts with personalized outreach...

Details

Category
Pipeline & ABM
Industry
Horizontal
Complexity
advanced
Est. time
Quarterly
Template ID
#16

A common operating rhythm

Build once. Coordinate every revenue motion.

GTM AI gives your people and agents the same context, rules, and reusable execution layer—so strategy survives contact with the tools.

Read the specification
01 / DEFINE

Adopt the standard

Align every GTM team around one versioned model for the objects and relationships that matter.

ACTIVESCHEMA V1.0.4
02 / CONNECT

Activate your stack

Map source systems once. MCP keeps context synchronized and available to every approved workflow.

ACTIVE14 NODES ACTIVE
03 / EXECUTE

Run coordinated plays

Turn live signals into governed campaigns, prompts, and next-best actions without rebuilding context.

READY28 OPPORTUNITIES

One connected layer

Your stack speaks the same GTM language.

Keep the tools your team trusts. Add a shared model that makes their data and actions legible to operators and AI agents alike.

Data
Warehouse + CRM
SYNCED
Intelligence
Signals + research
LIVE
Agents
Prompts + MCP tools
READY
Execution
Plays + campaigns
GOVERNED
Open standardCollective governed

A shared standard gets stronger when operators shape it together.

Contribute playbooks, propose schema changes, and learn from the operating patterns of modern GTM teams.

  • Versioned governance
  • Operator-built templates
  • Transparent contribution history
Explore the Collective