gtmai/programs/plays/competitor_displacement
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Play 02 · Competitive response
⚔️ Competitor Displacement
Reconciles a non-vendor signal (a competitor's own site change) against a vendor-sourced Engagement on the same Account, and only recommends the play when both fire within a set window.
public
TriggerA pricing-page change on a tracked competitor, plus a target account's own recent site visit
Vendors / sourcesFirecrawlApollo
Objects touchedcompanysignalengagement
Routes from signal
website_activityStatuspublic
Workflow · 3 steps
STEP 1Web
Monitor competitor change
Intel agent
STEP 2Workspace
Match active accounts
Signal agent
STEP 3Sales
Publish response kit
Enablement
Why it's here
Shows the Standard handling a signal that didn't come from any GTM vendor at all, alongside one that did.