programsplayscompetitor_displacement

Play 02 · Competitive response

⚔️ Competitor Displacement

Reconciles a non-vendor signal (a competitor's own site change) against a vendor-sourced Engagement on the same Account, and only recommends the play when both fire within a set window.

public
TriggerA pricing-page change on a tracked competitor, plus a target account's own recent site visit
Vendors / sourcesFirecrawlApollo
Routes from signalwebsite_activity
Statuspublic

Workflow · 3 steps

STEP 1Web
Monitor competitor change
Intel agent
STEP 2Workspace
Match active accounts
Signal agent
STEP 3Sales
Publish response kit
Enablement

Why it's here

Shows the Standard handling a signal that didn't come from any GTM vendor at all, alongside one that did.