Competitive Intel

A live signal feed across tracked competitors — pricing, product, hiring, and messaging changes.

Northwind: pricing shift on core platform

Detected ~15% increase in core platform seat costs across mid-market tiers, with a new usage-based add-on.

Meridian: Signal Flow module launched in APAC

New real-time ingestion module released by Meridian in APAC. Positioned against our Signals object.

Orbital: 22% SDR headcount growth in Q1

Unusually high SDR headcount growth (22%) at Orbital over the last quarter across North America.

Northwind: new homepage claim — 'the operating layer'

Northwind updated homepage messaging to claim the 'operating layer' category. Overlaps our positioning.