Welcome to GTM AI

What GTM AI is, the one mental model to hold, and where to go first as a new user.

What it is

GTM AI is the shared standard and workspace that lets your GTM tools, data, and AI agents operate from one model. It sits above your stack — it does not replace Apollo, HubSpot, Salesloft, or any vendor.

The one mental model

·The Standard: five canonical objects every GTM tool already has a version of — Company, Account, Person, Signal, Engagement.

·Workspace artifacts: the strategy you own — ICPs, personas, plays, campaigns. These are not part of the Standard.

·Federated, not warehoused: your vendors keep their data; GTM AI translates and reconciles it, it does not store copies.

Where to start

1. Browse the Standard Explorer to see the five objects.

2. Build your Company Profile.

3. Connect your AI client on the MCP Setup page.

4. Try the Tool Playground to see the tools run against your workspace.

Admin / devshown while in development

Where it lives

·Positioning source of truth: Notion > GTM AI > Overview & Positioning.

·Prototype status: static seed data under src/data/*; no backend yet.

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