gtmai/learn/plays
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Plays & Campaigns · updated 2026-07-20
Plays Library & signal routing
The five reference plays and how recommend_play routes a signal to one.
What a play is
A play is a repeatable motion triggered by a signal — a trigger, the objects it touches, the vendors involved, and the response. The library ships with five reference plays from single-vendor to four-vendor.
How routing works
recommend_play matches a signal's type to a play's trigger. Champion Tracking encodes identity resolution; ABM Account Surge encodes source-authority conflict resolution — both shown on their detail pages.
Routing can resolve against community patterns and your workspace's own approved plays.
Admin / devshown while in development
Where it lives
·Code: src/data/plays.ts (PLAYS, recommendPlays); routes /programs/plays and /programs/plays/$playId.
·Structured identity_resolution / conflict_resolution shapes are required and match the Notion play pages.