ICPs & Personas

How approved ICPs and personas ground targeting and messaging.

ICPs

An ICP is your approved definition of who you sell to — market, segment, company/account/person criteria, buying committee, exclusions, and the signals that indicate fit.

Only approved ICPs are served as workspace context to your AI tools.

Personas

A persona is a standard buyer description — responsibilities, pains, desired outcomes, objections, proof points, and messages, plus the signals that surface them.

Personas ground prompt and campaign messaging so your AI tools stay on-message.

Admin / devshown while in development

Where it lives

·Code: src/data/icps.ts, src/data/personas.ts; routes /icp and /personas.

·Shapes follow Notion > Workspace > Object Definitions. Instances are sample seed data.

·Decision Ledger and Learning Records are intentionally deferred (Roadmap: Later).

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